This phenomenon, combined with the fact that WhatsApp is now considered the world’s # 1 messaging app, and therefore having a WhatsApp presence has become a must-have priority for businesses.

Progressive businesses have now embraced the WhatsApp Business API and SMS text messaging to engage their mobile and app-obsessed customer base. They’d rather send a business message than call a customer service department. Using the robust WhatsApp API, you can have real-time interactions with your customers, and create a vast clientele, provided if you do it thoughtfully.Īccording to a recent Nielsen research, more than 50 percent of the customers surveyed are more likely to shop with a company that they can message directly. With over 1.5 billion users choosing to communicate in this casual and private environment, the launch of the WhatsApp Business API provides businesses with the opportunity to reach customers in its trademark intimate way.

‘What’s up?’ – It’s an excellent conversation starter among friends and the reason why this phrase was coined by the world’s most popular messaging app, WhatsApp.

How to use whatsapp business